Curriculum
Vitae of Hung-Chang Chiu
Professor,
TEL:
(O) 886-35742220 FAX: 886-35623770
E-Mail:
hcchiu@mx.nthu.edu.tw
Website:
http://mx.nthu.edu.tw/www/~hcchiu/
Academic Position
l Professor,
Experience
l Associate Dean
and EMBA director
Teaching
l Teaching Course:
Marketing Management, High-Tech Marketing, Services Marketing
Research
Journal Paper
1.
Hsieh, Y. C., H. C. Chiu, Y. C.
Tang, and M. Lee (2018), “Do Colors Change Realities in Online Shopping,”
Journal of Interactive Marketing, 41, 14–27 (SSCI)
2.
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and W. Y. Lin (2018). “Does
Raising Value Co-creation Increase All Customers’ Happiness?” Journal of
Business Ethics, 152(4), 1053-1067.
3.
Tang, Y. C., Y. C. Hsieh, and H.
C. Chiu (2017), “Purchase Decision: Does Too Much Choice Leave Us Unhappy,”
European Journal of Marketing, 51(7-8), 1248-1265 (SSCI).
4.
Chou, S. Y., G. C. Shen, H. C. Chiu, and Y. T Chou (2015),
“Multichannel service providers’ strategy: Understanding customers' switching
and free-riding behavior,” Journal of Business Research, 69(6), 2226-2232
(SSCI)
5.
Hsieh, Y. C, J. K Hsieh, H. C. Chiu, and Y. R. Yang (2014), “Online
Customer Responses to Website Atmospherics: Examining the Roles of
Task-Relevant Cues, Emotions, and Involvement,” Journal of Interactive Marketing,
28(3), 225–236 (SSCI)
6.
Chiu, H. C., A. Pant, Y. C. Hsieh, M. Lee, Y. T. Hsiao, and J. Roan
(2014), “Snowball to Avalanche: Understanding the Different Predictors of the
Intention to Propagate Online Marketing Messages,” European Journal of Marketing,
48 (7/8), 1255-1273 (SSCI).
7.
Hsieh, J. K., H. C. Chiu, C. P. Wei, R. H. J. Yen, and Y. C. Cheng
(2013), “A Practical Perspective on the Classification of Service Innovations,”
Journal of Services Marketing, 27(5), 371-384 (SSCI)
8.
Chiu, H. C., Y. C. Hsieh, and Y. C. Kuo
(2012), “How to Align Your Brand Stories with Your Products,” Journal of
Retailing, 88(2), 262 - 275 (SSCI)
9.
Yen, R. H. J., W. K. Wang, C. P. Wei, H. Y. Hsu, and H. C. Chiu
(2012), “Service Innovation Readiness: Dimensions and Performance Outcome”,
Decision Support Systems, 53(4), 813-824 (SCI)
10. Chiu, H. C., Y. C. Hsieh,
J. Roan, K. J. Tseng, and J. K. Hsieh (2011), The Challenge for Multichannel
Services: Cross-Channel Free-Riding Behavior, Electronic Commerce Research and
Applications, 10(2), 268-277 (SSCI)
11. Chiu, H. C., Y. C. Hsieh
and M. C. Wang (2008), “How to Encourage Customers to Use Legal Software”,
Journal of Business Ethics, 80(3), 583-595. (SSCI)
12. Hsieh, Y. C., H. C. Chiu,
and Y. C. Hsu (2008), “Supplier Market Orientation and Accommodation of the
Customer in Different Relationship Phases”, Industrial Marketing Management,
37(4), 380-393. (SSCI)
13. Chiu, H. C., Y. C. Hsieh,
Y. H. Kao, and M. Lee (2007), “The Determinants of E-Mail Receivers’
Disseminating Behaviors on the Internet”, Journal of Advertising Research,
47(4), 524-534. (SSCI)
14. Hsieh, Y. C., H. C. Chiu,
and C. C. Lin (2006), “Family Communication and Parental Influence on
Children’s Brand Attitudes”, Journal of Business Research, 59(10-11),
1079-1086. (SSCI)
15. Chiu, H. C., Y. C. Hsieh,
Y. C. Li, and M. Lee (2005), “Relationship Marketing and Consumer Switching
Behavior”, Journal of Business Research, 58(12), 1681-1689. (SSCI)
16. Hsieh, Y. C., H. C. Chiu,
and M. Y. Chiang (2005), “Maintaining a Committed Online Customer: A Study Across Search-Experience-Credence Products”, Journal of
Retailing, 81(1), 75-82. (SSCI)
Teaching Case
Book
Others