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Assistant Professor Dr Pei-Yu Chien 簡珮瑜 School
of Marketing-PhD, UNSW |
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Dr. Pei-Yu Chien completed her doctoral degree in Marketing from the
University of New South Wales (UNSW), Sydney, Australia. She previously
served as a Lecturer - Education Focused at UNSW, where she managed the
course "Managing Customer Analytics" for the Postgraduate Marketing
online program during T3, 2020. Currently, she holds the position of
Assistant Professor within the Institute of Technology Management (ITM) at
National Tsing Hua University. Her research
interests encompass Marketing Strategy, Retail Management, Retail
Assortments, Disruptive Innovation, Network Analysis, Big Data Analysis,
Pricing and Product Strategy within the retail industry, Online Customer
Reviews, and Live Streaming Marketing. |
Phone +886
3 516 2159 |
E-mail
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Location Room 814 TSMC Building |
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Research Projects ·
2023, Way to success
in live streaming e-commerce: the effect of customer engagement and live
streamers' linguistic style on sales performance, NSTC. ·
2021-2022, Incumbent
retailers' pricing and product response strategies: Evidence from Wal-Mart
entry, NSTC. |
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My Teaching ·
Technology Marketing ·
E-commerce and
Retailing Management ·
Business Data
analytics ·
Research Methods
(Quantitative section) |
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