簡珮瑜Pei-YU Chien

 

 

Phone: +886-3-516-2159

Fax: +886-3-562-3770

Email: py.chien@mx.nyhu.edu.tw

 

Research Interests:

²  Marketing Strategy

²  Retail Management, Retail Assortments

²  Disruptive Innovation

²  Network Analysis

²  Big Data

Education:

Ph.D. in Marketing, University of New South Wales (UNSW), Australia

Academic Appointments:

²  Assistant Professor, Institute of Technology Management, National Tsing Hua University, 02/2021-

²  Lecturer- Education Focussed, UNSW, T3, 2020

Teaching:

²  Business Data Analytics

²  Technology Marketing

²  Retail Management

 

Location:

R617, TSMC Building