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Resume
簡歷
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Publications
著作目錄
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Projects
研究計畫
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Contact
聯絡方式
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Chen-Ya, Wang
王貞雅
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Chen-Ya,
Wang (王貞雅)
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現職
Employment
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清華大學服務科學研究所助理教授
Assistant Professor, Institute of Service Science,
National Tsing Hua
University, Taiwan
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學歷
Education
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賓州州立大學餐旅管理博士
聖加倫大學國際管理碩士
台灣大學國際企業學士
Ph.D, Hospitality
Management, Penn State University
MS, International Management, University of St. Gallen
BBA, International
Business, National Taiwan University
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學術經歷
Academic Experience
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賓州州立大學餐旅管理學院講師
Instructor, School of Hospitality Management,
Penn State
University
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研究興趣
Research
Interests
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服務接觸與溝通 Consumer
responses to service encounters
跨文化服務行銷Cross-cultural
services marketing
前線服務人員管理Management of
front-line service employees
觀光餐旅行銷 Tourism and
hospitality marketing
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開授課程
Courses
Taught
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跨文化行銷溝通Cross-cultural
Marketing Communication
前線服務人員專題研討Seminar on Service Providers
組織行為Organizational
Behavior
餐旅行銷Hospitality
Marketing (at Penn State)
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